Communicating appropriately, strategically, and clearly with external and internal audiences: Customers – stakeholders - employees . Business-to-business and business-to-consumer communications

. Set up a Corporate Communication Department and oversee it till it is institutionalised
. Outline a feasible corporate communications strategy as per the requirements of the organisation and its target audiences.
. Construct a communication policy and an integrated communication plan.
. Recommend and suggest solutions in Marketing Communications, Media Relations and Internal Communications.
 

Corporate Communications Consulting integrates separate yet unified communications with external audiences and employees through the disciplines of public relations , marketing communications and internal communications to build brand equity, maintain the reputation of the corporation, convey corporate culture and motivate employees.

How and when to use the tools of internal communications, setting guidelines. - editorial policy, content, layout and design, guide the agency on the design, printing and co-ordination of House Magazine & Newsletters, the Intranet, Notice boards, Email/ employee messaging, MD's messages, Employee-management connect forums

An effective brand identity is a corporate asset. It sets the tone for the organisation, reaching customers, stakeholders and employees alike.
Brand structure and key corporate statement – A well-planned brand structure - its character and differentiation will ensure consistency, control and well-designed presentation of products, services and concepts.
The distinctive attributes of the brand facilitate the articulation of the corporate statement and the long-term vision.
Brand Usage guidelines and standards within the organisation - The use of consistent terms, messages and design elements when communicating business information contributes to a unified brand image.

Marketing Communications reinforces the brand image and provides useful information to key audiences.
Managing Advertising and PR - Advertising and PR are necessary to promote a company's products, services and its image to all its target audiences. Reputations are not built by either by public relations or advertising alone, they are built through a judicious mix of advertising and public relations.
Advertising and PR Agencies -- Managing the relationship and knowing how to brief the agencies which prepare print and electronic - Advertising, Public Relations/Media Relations, Corporate image and product brochures, sales tools and aids, Corporate and Sales Promotion, PowerPoint and interactive presentations, Films/Digital, CDs, etc, so that they work to their full potential, is a key aspect in executing advertising and public relations strategy.

The media, the viewer/reader and the newsmaker are dependent on one another.
Establishing the tone of the relationship with the media is what counts in media relations.
Setting the media policy and guidelines (spelling out a system of in-house approvals; the spokesperson, what and how much should be said, and the preparation of holding statements).
Preparing an effective public relations strategy and objectives – Deciding what Public Relations activities should be handled in-house, and how to co-ordinate and monitor the PR agency activities.

A crisis is any unforeseen situation that puts a corporation on the defensive: an environmental mishap, a safety condition, an employee problem, or a financial crisis… A crisis communications manual is a guide on how to communicate with both the internal and external audience, especially with the media, during a crisis.