Pratap Antony's Writers Network undertakes business and commercial copywriting, editing and rewriting.
One of a network of business writers, journalists, copywriters would be assigned the job most appropriate to their skills.
Copywriting
Advertising/promotions: Brochures . Sell sheets . Catalogues . Packaging . Mailing . Email . Web Sites
PR: Press Releases . Articles
Editing and Rewriting
Business letters . Proposals . Business plans . Agreements . White Papers .
Employee handbooks . Sales manuals . Procedural manuals and other internal written materials
Method and Approach
If any of the above is to be written appropriately, objectively and strategically it will start with a proper briefing from the client.
Hours have to be spent on reading, reviewing, and understanding all the data that is available. Only after receiving a basic briefing from the client, the project will be taken up.
'The writers network' could also prepare, or help write and/or refine the plan/brief which would be based on the clients knowledge, research, data and clearly defined objective.
The appropriate writer would then be given a thorough briefing so that he could do an effective job of thinking and writing clearly.
The writer will fully understand the program, goals and objectives so that marketing strategy, ideas and concepts could be incorporated meaningfully and written in a style that is persuasive, engaging, direct and easily understood by all.
Charges
A combination of fee for time spent with client and fixed charges for different types of jobs.
